Michael Rocco
I’ve been married to my better half for over 43 years, and together we’ve raised three children and are blessed with four wonderful grandchildren. Family, faith, and community are at the heart of who I am. As a conservative Christian, I believe in common-sense leadership, smaller government, and fiscal responsibility. I care deeply about keeping our community a place where families can thrive, neighbors can count on one another, and values are respected.
Survey and Interview Responses
Why are you running for this office?
I have attended all city council and P&Z meetings since 2023. I realized I can have more impact as an elected official.
What are your qualifications?
I bring over 45 years of business experience and more than 25 years as a self-employed business owner. I’ve developed strong financial and organizational skills, along with practical, results-driven mindset. I’ve also served as a congregation leader, which strengthened my people skills and commitment to serving others.
If elected, what are your goals?
Control housing growth, bring in more commercial businesses, reduce budget expenses, and improve the transparency between the city council and the community.
What experience do you have serving on boards, commissions, non-profits, etc. where you have been of service to others?
I currently serve as president of my HOA. In the past, I worked with One Voice of Hunterdon County to help reduce substance abuse, served as president of the Boise Area Pickleball Association, was on the local Boy Scouts board, and have led church service projects for more than 40 years.
Do you consider yourself fiscally conservative?
Yes, I believe in accountability, careful planning, and making sure government lives within its means.
Do you consider yourself socially conservative?
Yes, Guided by faith and family, I support policies that protect families, encourage responsibility, and preserve the values that strengthen our community.
You stated you’ve attended all city council and Planning & Zoning meetings since 2022. What is the greatest negative detriment to our city as a direct result of the the actions taken by the council and and P&Z board?
Uncontrolled growth decisions made years ago by council and P&Z have “handcuffed” today’s council. Annexations were approved that should not have been, and those decisions limit our ability now to control growth.
In continuing with the above, how would you go about rectifying those negatives into positives?
It’s difficult because of legalies and past decisions. I plan to prepare thoroughly before each meeting, work closely with legal counsel, and study P&Z reviews carefully so we can make the best decisions moving forward.
How are you going to use your experience since 2023 to prioritize essential services and what are those essential services?
The city’s budget still has excess that can be cut. Some council members agree, and I will work to reduce waste and return funds to taxpayers by focusing on core services.
What are the primary challenges and priorities for this office?
My top priority is integrity – say what I mean, do what I say, and avoid unethical behavior. The main challenge will be staying patient when legal limits prevent the council from making immediate changes.
What do you believe is the most pressing issue facing our city right now, & how would you address it? (John)
Growth. It starts with planning and zoning, because their decisions shape how the city develops. I plan to learn more about their process, meet with city staff, merchants, and residents, and also understand the school district’s role.
How do you balance long-term development & growth with maintaining the character & history of our city?
Growth is fine if it’s sustainable. My goal is to protect the city’s history while managing change. I think working with the Chamber of Commerce will be a good place to start.
How do you plan to ensure that our city’s budget is managed responsibly, especially in light of economic uncertainties including the economic uncertainties of your constituents?
We are in control of the budget that is passed. I believe we can cut excess spending and focus only on essential services. my business background has taught me to plan carefully and use resources wisely, even in uncertain times.
What are your views on raising taxes to fund city programs or infrastructure improvements?
Raising taxes should always be a last resort. I would first look for ways to cut waist, find efficiency, and pursue grants or other funding sources. If new revenue is ever needed, it must be tied directly to real community needs and done with full transparency.
How will you ensure transparency in your decision-making process and communicate with constituents?
As HOA president and a former business owner, I prioritize open communication and transparency in decision-making for our constituents. Now retired, I have the dedicated time to proactively engage people and will utilize it wisely and purposefully to foster involvement.

